"For Every Care in the World" — ACD/Writer: Francis LaBelle

Cleveland Clinic came a-knockin’, hoping to reinvent themselves as a world-class health system that cares for everyone — not just the elite.

Listen. Can the copy get a bit schmaltzy? Absolutely. But I cast a voice actor that sells it — and it worked! Perception of CC transformed practically over night.

What I’m most proud of, though, is the production experience: Shooting with a lean team in a working hospital; casting real caregivers and their friends/family… It was a pip.

The :60 Anthem spot — a pitch manifesto so nice, they ran with it.

"206 Things" — Orthopedics

"Growing Strong" — Pediatrics

"An Everyday Thing" — Men's Health

"Whenever, Wherever" — App Launch

"Every Heart" — Cardiology

"Brighter Tomorrow" — Neurology