Brooks Running is a brand beloved by elite runners. The problem? All the category growth is with the newbies who picked up running during the pandemic.
This brand campaign — a first for Brooks — brings to life all the tips, tricks, mind games (and actual games) casual runners use to get their run done. Sourced from real runners on Reddit!It’s a, “we’re professionals but we get you,” kinda vibe.
You’re looking at key art/copy that was used across social, OOH, and display. We also shot some video content that I’m not supposed to show you. But you know what they say: fortunefavorsthebold