About

“Francis LaBelle needs to think about his entire life before he plays…”

🍔 Helped build Wendy’s “Sassy” brand voice.
🌶️ Pushed Chili’s to thrive in the early pandemic.
👟 Launched Brooks Running’s first-ever brand campaign.
💊 Redefined Cleveland Clinic as a health system that cares for everyone.

I’ve always been a writer. Short stories in crayon became comics in ballpoint became essays in Word became… You guessed it: Slides in decks—the art’s highest form.

After graduating from the University of Missouri School of Journalism, I moved ever-so-slightly west to Kansas City, unleashing my personal brand of wordsmithery on an unready advertising community. The rest, as they say, is the rest.

Currently based in Chicago, doin’ the work with my long-time creative partner Alison Radke.

For the nitty gritty, check my resy, but titles @ places are below:

  • Associate Creative Director/Copy @ Leo Burnett (May 2023-Present)

  • Associate Creative Director/Copy @ Huge (October 2021-February 2023)

  • Freelance Associate Creative Director/Copy (July 2020-September 2021)

  • Associate Creative Director/Copy @ O’Keefe Reinhard & Paul (November 2019-June 2020)

  • Sr. Copywriter @ R/GA (July 2018-November 2019)

  • Sr. Copywriter Copywriter @ VMLY&R (June 2015-June 2018)

  • Copywriter Jr. Copywriter @ Barkley (October 2013-May 2015)